What is Kawaii?

“In a city like Tokyo, kawaii is everywhere”

ca wah ee
adjective: kawaii
  1. the quality of being cute, or items that are cute.

Kawaii can be a product, a fashion, a cartoon, a hair style, just so long as it’s uber cute! Kawaii can be a super pink doll dress with ruffles to a loaf of bread with a smiley face.


Kawaii is slowly growing in the UK, with more and more people adopting the kawaii style. Facebook has even added kawaii smileys and emojis to their messaging app.

The word “kawaii” originally comes from the Japanese phrase 顔映し, which literally means a person who is blushing. It is now a much more broader term, meaning something like cute and pretty.


If you love kawaii and you’re looking for super cute kawaii items from a shop based in the UK, then why not browse our shop to get your next kawaii fix!

MEOW Team x




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LOVE MEOW: The Kawaii Box Company

Contact us if you have any questions about Love Meow or any of our items. If you have any special requests for boxes just let us know, we would be more than happy to add certain items to your box or remove items you might already have.

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